Ray Ban 2132 L

The two largest venture backed players tackling Brazil multibillion dollar eyewear industryhave merged in an effort to take a piece from traditional retailers.The late April merger of,Lema21, an innovative private label startup, and etica, an ecommerce site for prescription eyewear and contacts, is proof that Brazil investors are taking a long view toward startupdevelopment and not just interested in stamping out their competition.Lema21 made news last year when they raised a $1.6mm seed round to build the “Warby Parker” of Brazil. Started by co founders Naomi Arruda, an LVMH veteran, and Jonathan Assayag, a former management consultant and product developer,with their own capital Lema21 has been selling private label, direct to consumer frames to Brazilians since 2013, and has raised $4.2mm to date from VCs, angels and advisors.While Lema21 frames competes with designer brands, and are produced in the same Chinese factories as some of their pricier counterparts, they sell at a cheaper price point (about $100).Like Warby, aninnovative purchase experience, with a virtual try on tool and a home trial that ships you four different frames to try on at home, has made them a brand darling from aspiring Brazilian hipsters to the catwalks of So Paulo. And theirBuy One Give One policy, where Lema21 donates the cost of a simple pair of prescription glasses to local NGOs for every one they sell, hasn hurt either.Meanwhile, etica’s busines, selling prescription glasses, sunglasses and contacts from big brands like Ray Ban, Oakley, and Carreira, on a basic website, is decidedly less sexy.Founded by Eduardo Baek and Bruno Ballardie in 2011, etica was the first player to sell prescription glasses online in Brazil, and had to navigate regulatoryhurdles dating back to 1940 to do so legally.

Both children suffered cold weather injuries in temperatures that dipped to 31 degrees below zero (minus 35 Celsius) in the village of Venetie, Alaska State Troopers said in a news release. Spokesman Ken Marsh couldn’t immediately detail the extent or nature of the injuries.The adult who left the children in the home, Julie Peter, 37, has been arrested on suspicion of endangering the welfare of a minor. Online court records do not list the case, and it’s not known if she has an attorney.

It left Felix without a working right arm, broken from a scuffle with a beefy man who wanted their guns. Jack felt bad he couldn do more than just align the bone and wrap it, they didn have pain medication or even the right material to keep the bone from slipping out of place and healing wrongly. Should rest.

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